CEO Biography

A photo of Steve Feuerstein.

Steve Feuerstein

Founder & Chief Executive Officer

SportsBiz Group, Inc.
Steve Feuerstein is a 30-year veteran of the sports marketing and sponsorship industry. A former rights owner of professional sports events, agent to athletes, and tri-state New York radio show host,  Steve founded SportsBiz to develop 21st-Century solutions steeped in AI and machine learning previously unavailable to corporate sponsors.

He has advanced expertise leading growth organizations, including 15 years of professional experience in Asia, the Mid-East, and Europe. He excels in building and managing teams from small to mid-sized companies (20-500). Specializing in technology deployment, product management, athlete representation, event & project management, and experiential marketing, Steve has generated $1 billion+ in corporate sponsorship, media broadcasting exposure, point-of-sale, and strategic trade promotions.

He began his career in 1990 in Asia with the founding of Sports International, which rapidly became the number one sports marketing business in the Republic of China. Expanding his business throughout the region, Steve owned and managed professional sports events and spearheaded national, regional, and global marketing campaigns.

Steve built a portfolio of dozens of sports events (ATP, WTA, PGA, AVP, ITTF), two golf tours, and 400 athletes, enabling him to gain vast expertise throughout the industry. Among the events was the Hong Kong Golf Championship which was selected by the Hong Kong Government as a Finalist at its Best Professional Sports Event awards. Additionally, he owned the world’s largest indoor volleyball tournament, the $2.2M World Volleyball Grand Prix.

After staging tournaments and working with leading athletes for a decade, Steve founded an online sports agency and technology group representing several hundred star players throughout the PGA Tour, Premier League, Serie A, Indian Cricket League, and China’s elite competitors in multiple sports. ING Bearings estimated its pre-IPO value at $450 million. He has two successful sale of assets from prior companies he founded.

He served on the Board of the 2018 World Lacrosse Championships, founded the Center for Sports Marketing in Harlem, and was hired by governments in Asia to teach national sports executives all aspects of sports marketing, event management, and sponsorship. Steve speaks Mandarin Chinese, Hebrew, Spanish, and English. He holds a Masters in Business Administration (International Marketing) from George Washington University, a Bachelor of Arts (Political Science) from The University of Vermont, and is completing a Master’s in Data Science from Northwestern University.

Steve has four children, is an avid golfer and mountain biker, and resides in Manhattan and Boca Raton.

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